The workshop

A small studio,
one craftsperson at a time.

Arcane Web is run from a workshop, not a factory. One person at the bench, an AI for the heavy lifting, and a focus on getting your website out the door in days, not months.

Who's behind it

TraviK, founder of Arcane Web

TraviK · Founder, Arcane Web

Meet TraviK.
Founder, Arcane Web.

TraviK has spent the last eleven years working as a data scientist, mostly helping companies turn messy numbers into decisions they can act on. Before that: statistics and mathematics at university, a stint in web development, a detour through digital marketing, and two master's degrees along the way (IT in the UK, data science in the US). A mongrel CV by design, not accident.

Arcane Web started as a favour. A friend ran a small business, needed a website, and was quoted a few thousand pounds for something that looked like every other site in their trade. The first build took a weekend. Another friend asked. Then another. Each one got faster and sharper, because the tools kept getting better.

At some point it stopped being a favour. UK micro-businesses need a proper web presence to compete, and the ones who can't justify £3,000 to an agency are the ones it matters most for. Arcane Web is built to close that gap: honest websites for independent traders, at a price that makes sense for the size of their business.

The philosophy

A human builds the site.
AI helps with the chores.

Every choice that affects how your site looks, sounds, and converts is made by a person. AI is the assistant in the room; it speeds up the parts that have nothing to do with craft.

What we do

  • · Decide on the layout, hierarchy and visual feel for your trade
  • · Write the copy in your voice: every headline, every paragraph
  • · Choose colours, typography and photography on a case-by-case basis
  • · Build the site itself: every page reviewed and adjusted by hand
  • · Handle every conversation, revision and decision personally
  • · Test the build on real devices before it goes live

How AI assists

  • · Generates boilerplate code so we don't retype the same patterns
  • · Catches typos, syntax errors and accessibility regressions before they ship
  • · Runs the validation rules: form fields, broken links, image sizes
  • · Suggests structure for routine sections (FAQs, services list)
  • · Helps maintain version control and a clean change history
  • · Handles spell-check and grammar in UK English across the whole site

Where it's made

Built by real humans
in the UK.

Arcane Analytics Limited is registered in England & Wales, Company No. 16872620. Trading as Arcane Web. We work in UK English, on UK time zones, with UK businesses.

167–169 Great Portland Street · London W1W 5PF

What's next

See your business
in the workshop.

Tell us about your business. Ninety seconds later you'll see a draft of what it could look like. No card, no commitment.

See your preview