A workshop, not a factory

Simple websites.
Extraordinary results.

Hand-crafted websites for independent businesses, at the price of templates. AI accelerates the build. Human judgement makes it yours.

Open the Atelier
Now crafting for →
Pest Control·Plumbers·Roofing Contractors·Kitchen & Bathroom Fitters·Solar Panel Installers·Electricians·HVAC·Landscapers & Driveways·Removals & Moving·Private Tutors & Music Schools·Luxury Car Detailing·Independent Gyms & CrossFit·Pest Control·Plumbers·Roofing Contractors·Kitchen & Bathroom Fitters·Solar Panel Installers·Electricians·HVAC·Landscapers & Driveways·Removals & Moving·Private Tutors & Music Schools·Luxury Car Detailing·Independent Gyms & CrossFit·Pest Control·Plumbers·Roofing Contractors·Kitchen & Bathroom Fitters·Solar Panel Installers·Electricians·HVAC·Landscapers & Driveways·Removals & Moving·Private Tutors & Music Schools·Luxury Car Detailing·Independent Gyms & CrossFit·
The Difference
Observation 02 · The Difference

Most websites are templates
pretending to be bespoke.

Ours start from the requirements your business actually has. Then a person builds the site for it. The price stays small because the work is fast, not because the work is shallow.

01

A human builds the site.

Every layout decision, every line of copy, every photo choice, we make it. The craft, the taste, and the call on what works for your trade are all human.

02

AI assists the build.

It accelerates the boilerplate, scaffolds the structure, flags accidental errors, runs the validation. The boring, repetitive parts. Anything that touches how your site feels stays in human hands.

03

You pay for the work, not the years.

Agencies bill their fixed cost into your invoice. We do not have that cost. We share the saving back with you instead.

7 days.

From intake to live website. At a price that looks like a typo.

The field guide

Why a website
still matters in 2026.

We wrote a short field guide on what changed: why credibility is now digital-first, what the industry actually charges, and how we removed the overhead without lowering the bar.

95%

UK adults online · Lloyds 2026

84%

Trust businesses with a real site

38%

Leave when the page looks dated

£3k–£10k

What agencies still charge

Read the field guide
Observation 03 · What's Included

Six things every site we build does,
by default.

None of this is an upsell. It is the thing we deliver. The maintenance fee keeps it that way for as long as you stay.

01

Hand-crafted design

Bespoke layout per business. No template you have seen on another site.

02

Smart contact forms

Validated, spam-protected, and routed straight to your dashboard.

03

Your lead command centre

See every enquiry, message, and visitor stat in one tidy place.

04

SEO that earns its keep

Local SEO baked in. You appear where your customers actually look.

05

Edge-fast hosting

Cloudflare static delivery. Pages load before the user finishes blinking.

06

Quietly secure

SSL, Turnstile bot protection, automated backups, no surprises.

Vol. 01 · The Workshop

Many industries.
One workshop.

The specimens below are samples of what we can do, not the limit of what we can build. Each card opens a live preview. Bring us any business and we will craft a website at this level for it.

Pest Control template preview
#001

Pest Control

Construction & Trade Services

Plumbers template preview
#002

Plumbers

Construction & Trade Services

Roofing Contractors template preview
#003

Roofing Contractors

Construction & Trade Services

Kitchen & Bathroom Fitters template preview
#004

Kitchen & Bathroom Fitters

Construction & Trade Services

Solar Panel Installers template preview
#005

Solar Panel Installers

Construction & Trade Services

Electricians template preview
#006

Electricians

Construction & Trade Services

HVAC template preview
#007

HVAC

Construction & Trade Services

Landscapers & Driveways template preview
#008

Landscapers & Driveways

Construction & Trade Services

Removals & Moving template preview
#009

Removals & Moving

Construction & Trade Services

Private Tutors & Music Schools template preview
#019

Private Tutors & Music Schools

Specialist Services

Luxury Car Detailing template preview
#020

Luxury Car Detailing

Specialist Services

Independent Gyms & CrossFit template preview
#021

Independent Gyms & CrossFit

Specialist Services

Pest Control template preview
#001

Pest Control

Construction & Trade Services

Plumbers template preview
#002

Plumbers

Construction & Trade Services

Roofing Contractors template preview
#003

Roofing Contractors

Construction & Trade Services

Kitchen & Bathroom Fitters template preview
#004

Kitchen & Bathroom Fitters

Construction & Trade Services

Solar Panel Installers template preview
#005

Solar Panel Installers

Construction & Trade Services

Electricians template preview
#006

Electricians

Construction & Trade Services

HVAC template preview
#007

HVAC

Construction & Trade Services

Landscapers & Driveways template preview
#008

Landscapers & Driveways

Construction & Trade Services

Removals & Moving template preview
#009

Removals & Moving

Construction & Trade Services

Private Tutors & Music Schools template preview
#019

Private Tutors & Music Schools

Specialist Services

Luxury Car Detailing template preview
#020

Luxury Car Detailing

Specialist Services

Independent Gyms & CrossFit template preview
#021

Independent Gyms & CrossFit

Specialist Services

Samples of capability · Your industry next

Open the full Atelier

Observation 04½ · Where the work pays off

Where your leads go,
from form to dashboard.

The thing a Wix site or a Facebook page can't do: bring every customer enquiry into one inbox you actually look at. No lost emails, no leads buried in DMs.

01

A customer fills the form

On any page of your site. We validate it. We block the spam.

02

You get a phone notification

Email or SMS. Within seconds, while the customer is still warm.

03

It lands in your dashboard

Name, number, message, which page they came from. All in one place.

04

Download as CSV, anytime

Your leads are yours. Always. Take them with you if you ever leave.

Observation 05 · The Price

The price of a site,
not the price of a team.

One number to get a site live. One small number to keep it cared for. No tiers, no upgrades, no fees nobody told you about.

Backed by real humans · UK-based · Arcane Analytics Ltd.

Setup · one-off

£275

Built in 7 days · from sign-off

Discovery, build, domain configuration, and launch. Paid once when you sign off.

Care · monthly

£30/mo

Hosting, monitoring, security, lead dashboard, one change request per quarter. Cancel any time, keep your domain.

A typical UK agency quotes £3,000–£10,000 for a brochure site, with monthly retainers to match.

Start your project
Observation 06 · The First Builds

Real client stories will live here as the first cohort goes live. We opened the workshop recently, and we'd rather show you nothing than show you somebody else's words pretending to be ours.

Want to be one of the first? Founding clients get three months of care free, and (if they're happy) their story up here next.

Volume 01 · Endplate

Now make yours.

Tell us about your business. We will draft a preview of the site we would build, free, in minutes. Or get started with the full setup today.